Ready to test your knowledge? Take this quiz on the first five videos in the Books & Business series to see what you've learned (and what you still need to brush up on)!
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Question 1 of 12
What are some of the signs that your business is out of alignment?
Your marketing feels unnatural and like a chore
Your business growth is stalled
Your monetization efforts are falling flat
All of the above
Question 2 of 12
The five critical steps to building a rock-solid business foundation are:
Clearly defining your ‘Why’
Clarifying your vision
Establishing your social media profiles
Crafting your core values
Creating your Avatar
Honing your message
Question 3 of 12
The name for the deeper driving force behind your business is:
Your vision
Your guiding compass
Your ‘Why’
Your foundation
Question 4 of 12
TRUE OR FALSE: Is “I want to experience financial freedom” a strong example of a ‘Why’ a business owner might hold?
True
False
Question 5 of 12
To create your business strategy map, you need to define:
Your business direction and purpose
Your long-term vision
Your short-term goals
Question 6 of 12
TRUE OR FALSE: As long as you have your core values documented, you do not need to have them memorized.
Question 7 of 12
When creating a piece of marketing content, you should speak to:
A group of individuals representative of your target audience
Your Avatar
Multiple different Avatars
Your competitors/others in the same market
Question 8 of 12
FILL IN THE BLANK: If your ‘Why’ is the compass that guides your decisions, your ________ is the fuel that propels you forward.
Avatar
Vision
Foundation
Question 9 of 12
How do core values positively influence your business?
They increase the health and vitality of your business.
They serve as a dynamic decision-making tool.
They attract like-minded clients and employees.
They lead to self-discovery.
Question 10 of 12
What is the most common mistake entrepreneurs make when communicating what they do?
They recite their elevator pitch in a robotic, unnatural way
They never switch it up and say the same thing every time
They always switch it up and say a different version every time
Question 11 of 12
Your Avatar is defined as:
A group of people within your target audience
A loose, general outline of the characteristics of your ideal client
A hyper-specific character of the type of person you most want to serve
A subset of individuals within your target market
Question 12 of 12
TRUE OR FALSE: “Elevate Every Experience” is an example of a message that is “sticky,” clear, and memorable so that it can be easily shared with others.